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SIDE HUSTLE GROWTH RESOURCES
next steps
You’re here seeking the next steps in terms of:
Finding Accountability
Niching Down
Building Community
The Goal
This page is loaded with helpful resources like books, podcasts, and videos…
To stack on top of what you’ve learned in the Handbook to unlock the next level of growth waiting for you.
finding ACCOUNTABILITY
Building the mindset, habits, and systems to build discipline around your craft isn't easy in the beginning, but it's the foundation for succeeding long-term.
When you're finding your groove or looking for the next level—it's hard to thrive and show up when it's inconvenient when you feel isolated on an island.
Finding a like-minded family as well as a coach I could lean on and learn from:
Kept me on track and focused.
Saved me hours trying to find all the answers on my own.
Helped me build and nurture habits, processes, and systems.
Exploded my business beyond what I could’ve imagined.
Here are some resources to help you build your foundation/systems while finding community to attach yourself to.
🤝 FREE COMMUNITY
Join your Global Creative Community here.
💡 RESOURCES
James Clear - Atomic Habits
Gary Kelly - The One Thing
Greg McKeown - Essentialism
Cal Newport - Deep Work
Gary Vee - Twelve and a Half
niching down
Maybe you’re like me where you’re interested and pretty good at a lot of things where everything looks like an opportunity?
While I found traction doing a lot of things, it also was the catalyst for triggering plateaus.
It's when I started to go deeper in a specific lane (still baked around multiple interests) that yielded the biggest results.
Becoming hyper-specific and intentional about what I shared, how I promoted what I was doing, and who it was for helped me:
Reduce the guesswork and eliminate distractions.
Channel my energy into a narrowed channel of focus.
Go deeper with my audience connecting with them more.
There are levels to niching (no one-sized-fits-all formula), and picking a lane for a season ISN’T a life sentence.
Let’s learn about the benefits and levels of niching, plus how to take it one phase at a time.
💡 RESOURCES
The Futur: Specialize or Generalize - Niche or Broad - What to do when picking a field
Pat Flynn: How to Niche Down and CRUSH Your Competition (Entrepreneur and Business Advice)
Sunny Lenarduzzi: Stop Niching Down (Do This Instead)
🎧 PODCASTS
Ep 156: Tom Ross on the Power of Niching Down
Ep 238: Steven Mellor on How to Grow Your Personal Brand & Following
Ep 223: Overwhelmed & Burnt Out? Doing This Will Help
Coach Scotty Russell: 3 Ways to Be Known for Something
building community
Growing a following or audience is cool, but that puts all the focus on vanity metric numbers…not the individual.
I’d rather teach you how to build a small-to-medium, hyper-engaged community that cares about you AND your work.
Something more than someone quickly Liking and continuing to scroll.
It’s about creating value and developing that state of Know, Like, and Trust over time.
I want to show you how to build lifelong relationships and diehard fans—not just a follower count.
We can do this through the next level of creativity, marketing, and effective self-promo.
💡 RESOURCES
Seth Godin: This is Marketing
Seth Godin: Tribes
Gary Vee: Jab, Jab, Jab, Right Hook
Donald Miller: Building a Story Brand
🎧 PODCASTS
Ep 125: Elizabeth Gray with 3 Tips for Growing Your Online Engaged Audience
Ep 169: James Lewis on Creating Engaging Content That People Share Like Crazy
Ep 196: Why You Don't Need a Massive Following to Be Successful (Community Building Series Pt. 1)
Ep 197: 3 Types of Value to Get People to Care About Your Work (Community Building Series Pt. 2)
Ep 198: 3 Questions to Find the Perfect Person for Your Work (Community Building Series Pt. 3)
Ep 216: Tom Ross on How to Grow an Engaged Community
Coach Scotty Russell - DOs & DON’Ts for Building Community
Coach Scotty Russell - Biggest Tips for Boosting Engagement
let’s connect
Did you find this helpful, have questions, or simply want to share some other resources you’d find useful here?
Hit me up and let’s connect by shooting me an email below. 🤝