Leverage Your Day Job to Fuel Your Dream Job
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This customized program applies to ALL visual artists, content creators, and freelancers. It’ll take place September 25th - December 17th, 2023.
WHAT IF YOUR Creative PURSUITS WENT FROM…
Zero traction to rapid growth?
Lacking Clarity to Confidently Taking Action?
LETTING FEAR HOLD YOU BACK to Fearlessly Chasing What You Want?
Oh ya, what if you also found a…
Ride or die support system where your new coaching family and I held you accountable to unlock the breakthroughs that always felt out of reach?
Let Me show you that You…
DON’T need a massive following or big name clients…
To establish a successful creative career pursuing the work you love.
If you’re fed up with where you’re at and are ready to take yourself and your work more seriously, then you’re exactly the type of creative I want to work closely with.
scotty russell here 👋
Upon graduating college in 2010, what started as a hobby quickly evolved into a serious side hustle outside of my Corporate Cubicle.
I’ve since scaled this into a 6-figure creative business and have coached thousands of students worldwide. 🤯
My flagship offering is the Spring + Fall 12-Week Coaching Program. I’m geeked to offer you an exclusive spot as a student in the 9th installment taking place September 25th - December 17th, 2023.
There are no crazy video courses to fall behind on that lack the accountability and support of a coaching family.
This is you, tapping into your best and most creative, badass self...and me, assisting you in the way I work best: live, on-the-spot coaching in a safe, but powerfully transformative group family setting.
Best of all, you'll learn from someone who's like you—someone who's spent over a decade turning a side hustle into a dream job—who can provide direct accountability, guidance, and encouragement.
“I go to bed each night knowing what I need to work on the next day—I’m not a hobbyist.”
— Jason Brauncowski, Painter
“I gained clarity in both myself and my work. I left with a lot of confidence.”
— Britt Hoffman, Illustrator
“I went from being a nobody to having a voice and being a confident artist.”
— Casey Duke, Illustrator
Side Hustling changed my life
During the years I side hustled under the name Perspective-Collective, I was able to:
Generate over $80k in affiliate sales, product launches, freelancing, teaching, & speaking
Land keynotes at major conferences like Creative South, Crop, Creative Works, & more
Launch an iTunes Top 20 Art/Design podcast with 500k+ downloads worldwide
It also helped me:
Take the leap to chase my full-time dream job.
Amass a deeply connected + engaged social following.
Catch features on large publications and podcasts like Adobe, Abduzeedo, My Modern Met, Design Taxi, Honest Designers Podcast, Logo Geek, and more.
Rub shoulders and build relationships with my heroes in the creative industry.
Understand how to build a business around my craft that used to feel like a hobby.
Guess what?
I did everything outside a freakin' 40-hour day job while still being a family man…
I’ve learned that taking consistent, uncomfortable action over time unlocks BIG breakthroughs.
I refuse to believe that life begins when you retire in your 60’s after building someone else’s dreams.
I want to live life and enjoy my work NOW.
Hallelujah—can I get a freakin’ witness?!
I KNOW YOU CRAVE SOMETHING SIMILAR.
You want your creative pursuits to be fulfilling and impactful (with the potential to pursue it full-time one day).
This is why I created…
Consider this an Alternate Creative Biz 101 Master’s Degree
You’ll be equipped with the following 3 tools to survive and thrive in the digital creator economy!
mindset
Dive deep into a season of internal growth as you build a mental fortress + make your dream a non-negotiable.
craft
Create work you truly connect with while focusing on hard skills like prioritization, scheduling, and time/project management.
marketing
Tap into the art of communicating your unique value as you practice effective self-promo in a non-gross way.
You WON’T learn any of this in your typical University/College.
You’ll ALSO avoid the insane price tag and debt…
that comes with traditional education. 👎🏻
“I took on a positive outlook on pursuing my passion + action steps toward my goals.”
— 7 Sketches, Character Artist
“One project alone gave me my return on investment in the program.”
— Melissa Marzan, Lettering, Murals, & Illustration
“I learned how to create the work I loved which led to a more engaged following”
— Rob Almeida, Motivational Lettering & Illustration
This is bigger than creating dope work…
This is ~6 students for 12-weeks…
Laying a foundation and paving a path to getting paid to play based on the:
4 pillars of the program
clarity
Reduce the guesswork and show up with a laser-focused plan each day to get what you want.
confidence
Learn how to communicate with conviction the value you bring to the table with your work.
community
Surround yourself with a like-minded family to lean on far beyond after the program ends.
accountability
Your family and I will keep you in check and push you past your previous limiting beliefs.
The Program is a Perfect Fit…
If you're a:
Artist
Designer
Freelancer
Brand/Small Biz
and you:
Dream of transforming your hobby and side hustle into a full-time grind…
Want to grow an engaged community that vibes to you and your work…
Crave more focused time, motivation, and clarity to get the results you always felt were out of reach...
And you want to:
Transform into the type of person who says they’re going to do something and ACTUALLY DOES IT!
Silence your nagging inner critic by taking consistent, uncomfortable action to experience explosive growth.
Tap into potential side-income sources that can support you, your family, or your full-time dream pursuits.
Execute during the time you didn’t think you had to achieve the things you didn’t think were possible.
Wake up each day knowing exactly what to work on that drives the biggest results.
Confidently share what you do and promote the value you provide the world.
“I have the clarity and systems to simplify + intentionally create the work I love.”
— Rita Castro, Storytelling, Animator, Illustrator
“I've already made my investment back with multiple signwriting jobs!
— Charlie Jeffery-King, Signwriting & Murals
“This program changed my life + outlook on my art/the community my work is perfect for.”
— Jackie Matsutani, Illustrator & Mental Health Artist
THE MAIN ATTRACTION…
🔥 HOT SEAT CALLS 🔥
Every Tuesday, students join me for weekly Hot-Seat Group Calls—which means you’re guaranteed weekly scheduled 1:1 time with me.
Students can attend 1 of 2 sessions from 10 am - 11 am CST or 6 pm - 7 pm CST—Come late, leave early, and/or catch the replay!
During these sessions, we workshop your biggest struggle(s) and you’ll leave with action items for weekly measurable growth.
That means I'll directly help you wherever you need it:
Positioning your brand and messaging.
Critiquing your work or social promo strategy.
Ideation, planning, followed by massive action.
Niching down, finding focus, and time management.
Any other pesky mental or creative roadblocks.
What's so great about hot seat Calls?
I've participated in Hot Seats as the facilitator, hot-seat-ee, and observer in accountability groups and Masterminds I've been a part of.
While in the hot seat, I've had major 'ah-ha' moments as I worked through my current roadblocks with the coach.
However, being the observer led to the biggest breakthroughs. Getting answers to questions I didn't even know I had yet allowed me to get the most of my Hot-Seat time and further refine my questions.
Plus Breakout Sessions allow you to connect on a deeper level and see the genius of your family members. Game-changing relationships and ideas manifest from these calls.
Experience a Game-Changing Hot Seat Call
Here’s a sample of the Hot Seat Call magic you’ll get to be a part of each week!
Not to mention, one of our calls will get turned into a podcast episode like these below.
Spring 2023 Hot Seat Ep. 255 Pt. 1
Spring 2023 Hot Seat Ep. 255 Pt. 2
Fall 2022 Hot Seat Ep. 253
What ELSE IS IN STORE for you?
The Hot Seat calls are worth the program investment alone.
However, my goal is to over-deliver on value and shatter your expectations.
Weekly community Q&A calls
Every Thursday, we have an optional community call for additional support.
private Community group Access
Discord is the exclusive hub for communication and accessing all resources, replays, etc.
Direct Access to Me when you need it
Students receive my cell phone/Whatsapp. I’m always a call or text away for direct support.
Weekly
Check-ins
+ exercises
Receive in-depth video check-ins, teaching modules, + a highly actionable exercises.
You’ll also dig These Bonus Perks
This program is all about transformation, but I bake in some pretty wicked perks for being a student…
Podcast episode Feature
One of our Hot Seat Calls will be converted into a podcast episode where people all across the world will hear your story!
60-min. Alumni expert call
Access a private 60-min session with 2 past rockstar students to prep you for your next big move post-program
Social media Features
Get extra eyes on your work through Student Spotlight features via my social media AND email list during the program!
The Side Hustler’s Handbook
Get my best-selling mini-course that my side hustle and foundation of the Coaching Program were built on (Value $197).
Alumni Mastermind Access
Keep the momentum rolling by joining the exclusive monthly Alumni membership with a private community, video check-ins, + calls.
50% off all future resources
Alumni students get an exclusive 50% off rate on all future products and resources I create and offer publicly.
“The program, relationships & support received was life-altering.”
— Kristina Zlatanov, Illustration & Lettering
“In one month, I went from zero online presence to 100 engaged followers.”
— Crys Goure, Illustration & Design
“This pushed me to go for what I’ve always wanted with a supportive family behind me.”
— Katie Young, Lettering
You don’t have to wait to chase what you want when you’re retired in your 60’s.
There are no “safe” day jobs out there. Why not take control and build something for yourself as a hedge?
In the Coaching Program, my goal is for you to…
Master the Mindset of:
Leveraging your day job to fuel your dream job.
Treating your side hustle like it’s your full-time grind.
Putting yourself in a position for big breakthroughs.
With myself and a lifelong connected family pushing and supporting you every step along the way!
Who wouldn’t want this, right?
IT'S TIME TO MAKE A CHOICE
“If you want something you’ve never had, you must be willing to do something you’ve never done.” - unknown
Now’s the time to make a big change in your life and work hard AF to see the results you deserve.
This program is a major commitment of your time, energy, and money—it’s definitely not for everyone.
This isn’t supposed to be easy as nothing worth having should be a cakewalk.
Apply now to be a part of an intimate family of ~6 action-takers.
It’s the only way to get ongoing, direct support from me on your creative pursuits.
Each time the program relaunches, the price will increase as the value dramatically increases.
FINAL DETAILS
Program length: 12 Weeks, September 25th - December 17th, 2023
Early Bird Enrollment Week: Friday, Sept. 8th - Thursday, Sept. 14th (Waitlist only—reduced rate for applying early)
Worldwide Enrollment Week: Friday, Sept. 15th - Thursday, Sept. 21st (open to the public at the full rate.)
—-
This is a 4-figure investment in your side hustle success AND the future version of yourself you crave to become.
(There are 2 options: Paid in Full OR 3-month payment plan)
More Student Success Stories
Since working with Scotty, I’ve grown an online Instagram presence to over 30k followers and have gotten features by Google, Buzzfeed, and Adobe. I’ve since pursued wall art and licensing to monetize my craft.
— Joey Bearbower, Motivational Wall Art & Licensing
The program helped me find clarity, confidence, and focus which led to more engagement and growth. One of the biggest pluses of the program is becoming a part of a loving creative community.
— Blake DeHart, SciFi Comic Book Artist
By finding my niche, style and voice during the program, I immediately began seeing results. I gained more followers by creating more engaging art. This led to features on big accounts and getting commissions.
— Benny Jenssen, Freelance Illustrator
I went from C to A+ student by the program’s end. I now keep a weekly schedule, create action plans and follow my deadlines, maximize my daily productivity, and have kept the momentum going.
— Nino Flores, Illustrator + Muralist
My mindset shifted from uncertainty to razor-sharp focus and renewed drive to pursue my creative hustle. I’ve also finally started to set/enforce boundaries to protect my personal time and mental health.
— Kirstie Bones, Mental Health + Illustration
I had 3 monumental wins: 1. I created my all-time favorite work during the program. 2. I was set up for long-term success. 3. I gained a sense of community and a much-needed resurgence of confidence.
— Brennan Gilbert, Experimental Design
My mindset shifted from uncertainty to razor sharp focus and renewed drive to pursue my creative hustle. I’ve also finally started to set/enforce boundaries to protect my personal time and mental health.
— Kirstie Bones, Mental Health + Illustration
My confidence and enjoyment in my art has increased exponentially. I’ve seen growth and engagement in my audience, as well as leads for commissions! I know I have the skill sets to take this to the next level.
— Tom Hewitt, Artist & Designer
All of 2020: 40 posts. 12 weeks of the program: 36 posts (including 10 IGTV videos + 1 IGTV Live. My focus sparked new conversations and my community started learning and evolving through my content!
— Cat Brown, Mystical Art + Goods
Hiring myself to do work that I wanted within the program helped me land an identity/brand design, leave my draining day job, and move back home to Hawaii! I learned what I was capable of doing!
— Ryssa Asuncion, Branding & Identity
This coaching program was life-changing. I left with supportive friends, a solid game plan to reach my goals, and a stronger mindset to keep me moving forward. Was it worth it? I’d say HELL YEAH!
— Jen Nhan, Nature Lettering + Art
This program gave me clarity in why I chose to create, who I can help, and how to reach/engage with an audience. A big W for me was getting my artwork on tangible pieces for my audience to purchase.
— Nick Sanchez, Linework Artist
The program helped me figure out that I needed to focus on clarifying who I was and what I wanted to make. I left with a clear verbal and visual message that I can share with others about my aspirations and creative work.
— Sarah Acevedo, Illustration & Lettering
My dad asked me last week if I felt like I got my money’s worth out of the program. I told him I 100% did. There are so many things that I have learned in the program that will serve me far into the future.
— Layne Ewing, Illustration
You can’t put an ROI on transformation! I’ve learned that vulnerability is what pulls people in even more as sharing my story led to so much crazy positive engagement. Don’t let fear hold back your fullest potential.
— Marvin Nuñez, Designer
The SHCP Fall 2020 provided massive transformation: Approaching my craft like a professional, speaking on camera, pre-selling prints, flipping on the marketing switch, understanding how to communicate my value, and more!
— Morrell Cravens, Aviation Artist
With a family and a full-time job, taking advantage of pockets of time during the day was crucial for me. I leveraged tracking my time to make adjustments in order to achieve my goal of posting multiple times per week.
— Wilmar Colmenares, Illustration & Lettering
This program helped me meet other like-minded creatives, building a portfolio of work that I’m proud of that landed me new clients. I also increased engagement, grew my online following, and let go of perfectionism!
— Brittany Nielsen, Branding & Strategy
The biggest win of the program was niching down as a D&D artist. I’ve since been featured on two big D&D accounts, guested on a podcast, and started doing IG live Q&A sessions with fellow players.
— Nancy Luo, D&D Artist
Since the Coaching Program, I've had my work shared on Instagram feature accounts, been contacted for commission work many times, and even landed a logo in Logo Lounge Book 12.
— Luke Fehribach, Branding & Illustrations
This program helped me narrow my focus and find my voice and style. I've created a massive body of work that landed me my first client project before the program ended!
— Ben VanSledright, Illustration & Branding
Despite family hardships, my creative business grew during the program. More importantly, I finished with a solid community and like-minded tribe around me who genuinely care for my growth and success.
— Nathaniel Ong, Chalk Letterer
Through the program, I found the right balance between my day job, personal life, and business services, all while launching "The Illustrated Field Guide to Naps" alongside an amazing creative family.
— Teana Halford, Lettering & Illustration
The constant support you get from Scotty in the program helps you push through the excuses and negative thoughts in your head. It's a chance to connect with like-minded people and experts in the industry.
— Paul Douglas, Brand Builder
I made my investment back on Scotty’s program within a week of finishing it. I have quoted out over 5 figures of work in the last month and have signed contracts for 60% which is still over 5 figures.
— Chris Luttig, Illustrator & Muralist
I've made more progress in my side hustle in 3 months than I have in 2 years because of the clarity and accountability the group has provided. I also launched my first product: The Ultimate Marketing Vault.
— Nina Deuterio, Design & Marketing
The program helped me put language behind the purpose of what Cuttink Studio is and how I can effectively communicate that. I've even landed 3 new murals before the program was complete!
— Jeffy Thomas, Illustrator & Muralist