PP 133: Grits on Side Hustling, Finding Your Niche, & Staying in Your Lane

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If you're struggle finding your voice and staying in your own lane when it comes to you side hustle, then my guest Grits has you covered. Grits is more than ...

Have you ever had someone in passing conversation ask you, "Are ya workin' hard or hardly workin'?"

I used to get this from some of the older folks who would come through my cash register when I worked for a Midwest Grocery Chain called Hy-Vee.

Of course, my answer was always, "Hardly workin'."

When I think about this phrase now, I feel most people I come across are hardly workin'.  They're the same ones complaining that nothing good is poppin' off in their lives when, in reality, they're coasting and seeking shortcuts.

At the end of the day, hard work pays off—and there aren't too many people working harder than today's guests.

I'm talking about Reuben and Toya Levi who tag team Grits. It's more than just dope merch flexin' Reuben's design and handy craft: it's a Southern Lifestyle Black Americana brand out of Houston, Texas, that has gained national attention with no signs of slowing down.

Grits started off as a passion project but has transformed into something bigger that educates, inspires, and, of course, decks us out in some of the the finest threads in the game.

Today, Reuben and Toya share:

  • The value of side hustling

  • The power of personal projects

  • Tips on finding your niche and creating loyal fans

  • Working hard and taking risks = aka No Grits, No Glory

  • As well as their Green Book Project, pizza, and more

connect with grits

FREE TOOLKIT TO SIDE HUSTLE FREEDOM

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

PURCHASE THE SIDE HUSTLER'S HANDBOOK PDF COURSE

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

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JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

CONNECT WITH ME

CREDITS

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PP 134: Pretty Useful Co. on Selling Your Own Merch & Protecting Your Time

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PP 132: Marathon Mindset | Run Your Own Damn Race at Your Own Damn Pace