PP 201: Ruben Rojas on Not Living in Fear & Being Human in Your Brand
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Living Through Love, Not Fear
With so much fear and hate in the world, it’s easy to get sucked into the madness and let it dominate your life.
Next thing you know, you start contributing to the problem instead of creating a solution.
It all boils down to a simple choice: how you show up each day with your work, message, and impact.
Today’s guest owns that choice and is laser-focused on making an impact by spreading love through art.
He blew you away during his first appearance, so I had to bring him back for Round 2.
We welcome Ruben Rojas back to the show today. He’s a creative jock, fine artist, muralist, and a master slanger of motivational merch who’s partnered with the likes of BMW, Reebok, Taco Bell, Anheuser-Busch, and more.
He’s also the co-founder of the nonprofit, Beautify Earth—which brings hope, empowerment, and community pride in areas that need an uplifting mural to set the tone.
In today’s episode, Ruben and I chat about:
How your brand needs to reflect the human behind it.
Navigating haters trying to tear you down.
The advantages creatives have in sharing their message.
Living through love, not through fear.
How to get started selling merch and so much more
We also talk about his latest book: Living Through Love….
GIVEAWAY ALERT: I’ll be giving away a copy to one lucky listener who simply shares this episode.
Tired of playing it safe and ready to make an impact with your work? Then you’re going to dig this one.
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Credits
Music - Blookah
Executive Assistant - Paige Garland
Photo & Video Specialist - Colton Bachar
Social Media Coordinator - Hannah Schick
Animation Specialist - Greg D'Amico