PP 215: Allan Peters with Tips for Growing Your Online Following
Gain More Traction on Social Media
It’s too easy to dig into your bag of excuses for why you don’t have enough time, energy, or resources to pursue your creative dream.
At the end of the day, it all boils down to how badly you want it vs. how badly you would rather talk a big game but never follow through with the commitment.
For creatives like you and I, we have to play this tricky game with social media.
The goal is to learn the rules so you can bend, break, and adapt.
(And the game is always changing.)
The key is to not fall victim to the vanity metrics. We have to play the long game to leverage the power of what it can provide for your creative pursuits.
Someone who is playing the game at an extremely high level is my friend, Allan Peters.
He’s the creative wizard behind Peters Design Co. along with his wife, Maria Peters.
He’s worked with major brands like Nike, Star Wars, Dream Works, ESPN, and Patagonia while being recognized by design behemoths like Communication Arts and How Magazine.
When he’s not working with clients, slanging merch in his shop, or creating personal projects, he’s dishing out tips to hungry creatives like you and me on how to:
Grow our social following.
Be more intentional with how we share our work.
In today’s episode, Allan and I talk shop on:
Growing your online following.
Creatively posting consistent content.
Getting people to care about what you share.
Cross-pollinating multiple social channels.
Finding what works for you, logo inspiration, and more.
Trust me, this episode is loaded with McValue Nuggets.
If you’re struggling to gain traction on social media and are looking for a spark to inject in your work, then you’re going to want to listen to this one twice!
Best Deals on top Design Resources
G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.
Note - These are affiliates meaning a small portion of your purchase goes back into supporting the growth of the podcast.
Credits
Music - Blookah
Executive Assistant - Paige Garland
Photo & Video Specialist - Colton Bachar
Social Media Coordinator - Hannah Schick
Animation Specialist - Greg D'Amico