PP 221: Katie and Ilana of Loomier on Basics of Licensing, Outreach, & Creative Marketing
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The Basics of Licensing, Outreach, & Creative Marketing
If you want to build a successful, long-term creative business…
You have to get good at the business part…
Sadly, creating and posting pretty pictures alone rarely—if at all—cuts it these days.
Sometimes, you gotta put your business hat on and flip the marketing switch to take your creative pursuits to a profitable next level.
Today’s guests are Katie Johnson and Ilana Griffo who make moves under their business Loomier.
These two self-employed badass ladies help artists take the fear out of business.
They’ve created a one-stop-shop with helpful tools, courses, resources, and community to put you in a position to crush your creative biz.
Katie and Ilana still grind on the side doing freelance and licensing while selling their own product lines and resources that brings in that appealing passive income.
In today’s episode, we talk shop on:
The basics of licensing (aka renting out your work).
The art of repurposing your art.
Scaling your business with context, intent, and strategy.
Tips for non-gross, cold outreach.
Getting good at selling and more!
The goal of this episode is to help you become more profitable with your creative craft!
Best Deals on top Design Resources
G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.
Note - These are affiliates meaning a small portion of your purchase goes back into supporting the growth of the podcast.
Credits
Music - Blookah
Executive Assistant - Paige Garland
Photo & Video Specialist - Colton Bachar
Social Media Coordinator - Hannah Schick
Animation Specialist - Greg D'Amico