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Dustin Lee of Retro Supply Co.

It’s funny how a change of events can spark a radical shift for the better in your life. Dustin Lee went from rock bottom and desperation to kicking out amazing vintage based designer products for creatives under his business Retro Supply Co. His shop specializes in brushes, textures and fonts inspired by historic vintage materials. That's just the tip of the iceberg.

Dustin found a need in the world and invested the extra effort in order for his products to stand out on Creative Market. The rest is history he changed his life with a new source of passive income.

Over the years, he's carved out a niche in this field by giving talks and teaching workshops on building side income with your creative projects. The response was so massive that he eventually created a side brand called Passive Income for Designers which is structured around his newsletter and Facebook Group.

In a competitive world where people tend to keep knowledge to themselves, Dustin goes all out and shares it all. He is also a co-host on the growing Honest Designers Podcast where he and 3 other creative talk about business insights and how they push each other to the next level.

Consistently Moving Forward With Dustin Lee of Retro Supply Co.

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There's Gold in This Episode

In this episode we talk about:

Making and creating things you wish you saw in the world.
Decision making and finding ways to stand out.
Taking action when your back is against the wall.
How digital products should be just as attractive as physical products.
The benefits of collaborating and building relationships.
Practical steps for creating and launching your first product.

All listeners of this episode are gifted with a coupon code for 30% OFF your first order on his Retro Supply Co. website. Use PIZZAROLLS30 and take advantage of everything he has in his shop, including bundles!

Keep an eye out for his workshops or speaking gigs in 2018. In the meantime, connect with him via social media, his newsletters, podcast or Facebook Group below in the show notes section.

Retro Supply Co. Products

Another pack made with Brad Woodard. This one was made to emulate mid-century Golden Book illustration style work. Particularly the work of Mary Blair.

These brushes have been used by so many illustrators it’s crazy. The brushes were made by extracting pen strokes from 1950s commercial illustrations, converting them to vectors, and then illustrating the exact same illustrations to see how true to the old images they were.

Brad Woodard was one of my first heroes when I got into design. Little did I know a few years later we would work together to build his dream brush set.

The set includes all the brushes that Brad wanted in his dream illustration set as well as video tutorials on his illustration process. We spent over 20 hours on Skype calls perfecting these brushes.

RetroSupply started as a one-man show. Today not only do we have a designer and writer working with us. We also partner with amazing people like Jason Carne. Jason is a serious collector of vintage sign painting and lettering books.

We’ve offered his Lettering Library Bundle on our site and together been able to get this amazing pack of 125 rare lettering book into the hands of countless designers. The result is amazing for everyone.

Artists get access to books they’d otherwise never see at a great price. Jason and I get to hang out, laugh, and support our families in the process.

The Honest Designers Show

They say you’re the average of the five people you spend the most time with. Each week we spend two hours together recording podcast episodes for The Honest Designers Show.

I consider myself extremely lucky to get to surround myself with such a talented and diverse bunch each week.

The podcast originated from a mastermind we all had together (Tom Ross - owner of Design Cuts, Lisa Glanz - Illustrator and digital product creator, Ian Barnard - Lettering artist and digital product creator).

After a few mastermind sessions, we found we were getting so much value that we decided we should record them and let others hear it.

I absolutely love the fact that there is minimal posturing on this show. We’re all as upfront about our struggles and successes as we can be.

We each learn a ton from each other and it’s amazing to see how the show impacts other designers. I often hear designers listen to it while working.

How cool is that? People actually listen to us while they work.

Passive Income for Designers

Early in my journey building, Retro Supply Co. designers started asking me how the whole thing worked. Other designers wanted to make little side hustles. They wanted to make enough cash to fire that client they hate. They wanted a little extra money to get them through the dry months.

I created Passive Income for Designers as a way to provide detailed information and inspiration to other designers. I’ve had thousands of people sign up and watched a good amount of them build successful businesses.

Listeners can signup for a five-day course on starting to build a passive income here.

You can also listen to interviews with successful designers making a passive income here.

Shownotes

FREE TOOLKIT TO SIDE HUSTLE FREEDOM

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

PURCHASE THE SIDE HUSTLER'S HANDBOOK PDF COURSE

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

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Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

BEST DEALS ON THE BEST DESIGN RESOURCES

Retro Supply (affiliate) - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

CONNECT WITH ME

CREDITS

Music - Blookah
Executive Assistant - Paige Garland
Photo & Video Specialist - Colton Bachar
Social Media Coordinator - Hannah Schick
Animation Specialist - Greg D'Amico

PP 055: Consistently Moving Forward With Dustin Lee of Retro Supply Co.

Dustin Lee of Retro Supply Co.