PP 067: Audience Building & Creating Work That Stands Out with Ian Barnard
Building an Audience with Ian Barnard
In life, you often have to experiment over and over again until you find the right thing that works for you. Some may refer to this as failing while others refer to it as progress.
You may find "your thing" at a young age or you may discover it randomly later in life. Whenever or whatever it may be, it's never too late to find that thing that lights you up that can be shared with others.
This is how it happened with today's guest, Ian Barnard. Ian is a letterer, calligrapher, workshop leader and content creator out of the UK. Not to mention an amazing human being who pours himself into our community and would give you the shirt off his back.
I’ve watched Ian grow his audience from a few thousand to over 200k. He’s a wizard at audience building and creating viral videos, but he’s 100% open about his process and sharing his tips and tricks through his Youtube and Instagram tutorials and his Honest Designers Podcast.
He has an incredible story of how he went from getting by in freelance to making a self-sustaining passive income by creating products that help creatives like you and me elevate their work.
Side note: I created the episode artwork with his Chalk Dust Procreate Lettering Kit.
Audience Building & Creating Work That Stands Out with Ian Barnard
Audience Building & Creating Work That Stands Out with Ian Barnard
In this episode we discuss:
Tips for building an audience
Practice, patience and comparison
How to create shock factor that makes people share your work
Steps for creating your first product
His favorite pizza and so much more...
If you’re looking to grow your audience and make your work stand out than this episode is for you.
Want to receive a $50 voucher to Ian's shop? The first person to share this episode by retweeting or sharing an Instagram story and tagging BOTH Ian and I will win.
All other listeners can enjoy a hefty 30% discount on your first purchase on his shop by using coupon code PERSPECTIVE30. Hot damn!
Audience Building & Creating Work That Stands Out with Ian Barnard
connect with ian barnard
Dose of Inspiration: @AndyCloned
FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.
PURCHASE THE SIDE HUSTLER'S HANDBOOK PDF COURSE
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.
GET A PERMANENT PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.
BEST DEALS ON THE BEST DESIGN RESOURCES
Retro Supply (affiliate) - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.
Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.
JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.
CONNECT WITH ME
CREDITS
Music - Blookah
Executive Assistant - Paige Garland
Photo & Video Specialist - Colton Bachar
Social Media Coordinator - Hannah Schick
Animation Specialist - Greg D'Amico